| Arctic Paper introduces the Trend Panel! |
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Tomas Rajnai (Stockholm, Sweden), is a wellknown independent designer who works in art, fashion and new media. He founded the well-known design agency ODD Projects immediately after completing his training at the Swedish School of Arts, Crafts and Design and with “irresistible delusions of grandeur” – as described by Dagens Nyheter – followed up this venture with the publications ODD Magazine, ODD at large and Stockholm Fashion Week Magazine. Tomas has worked on exhibitions, fashion shows and project design, but has also investigated how design can be used, practically and dramatically, to build up a store in the most effective and exciting way, for example.
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What does the paper grade mean to you as a designer?
Paper should provide a physical experience, that’s THE most important thing. The paper you choose should reflect the spirit or concept of the project. I like grades that interact, that change with heat or contact, for example.
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Matthew Pemberton (Nottingham, UK), is a self-taught designer with a background as a printer. He currently works at advertising agency Tribe, specialising in brand identity for customers such as FedEx, Saab and Fujifilm.
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What does the paper grade mean to you as a designer?
Paper adds a new dimension to what we create. We are constantly surrounded by surfaces and sensory impressions, such as bark on trees, grass under our feet or sand on our back. I love uncoated paper, and it works amazingly well in printing. It’s hard to beat the warmth you can achieve with something as simple as black
print on a delightfully rough paper.
Monique Willemse (Amsterdam, The Netherlands), calls herself a vision developer and trendspotter. She has a particular interest in paper and materials and studies how desires and needs arise among consumers. Over the last nine years she has worked a great deal on paper development and produced collections of paper. Monique currently runs her own company Momoko.
What does the paper grade mean to you as a designer?
I select paper like a tailor selects fabric; each paper has its own beauty and potential. Something I’m fascinated by right now is paper with a fabric feel, which has a remarkable softness and pliability, almost like fabric. But a really rough
uncoated paper can also appeal to me…
Caroline de Vries (Paris, France), is the Art Director of newly-launched French design
agency Artworklove. She often works with “superbrands” – luxury brands – and shares offices and ownership of the agency with a photographer and a designer. Together they cover a broad design field and work across their respective specialities.
What does the paper grade mean to you as a designer?
We are sensitive people who find it irritating when we see something produced using a completely incorrect or unsuitable paper. A job is never complete until the product emerges from the printing press, and, consequently, heavy responsibility rests on us as designers to suggest the correct materials. We can have extensive discussions with paper manufacturers concerning choice of paper and have often received excellent assistance. Each product or concept requires its own unique solution, so it’s hard to pick out any specific favourite paper – but we actually work quite often with Munken, just recently, for instance, on a store campaign for Kenzo.
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