Arctic Paper's uncoated Munken Design Range is now introducing something major – three new papers with rough surface, which provide exceptionally high quality four-colour printing and image reproduction as well as a unique, natural paper feeling. The new products within the Munken Design Range are called Munken Polar Rough, Munken Lynx Rough and Munken Pure Rough and come in three shades – crisp white, natural white and cream shade.

Six different papers in three shades and with two different surfaces. This is the Munken Design Range.
Rougher paper surface is a trend that is becoming more popular. Designers, art directors and publishers are increasingly striving to reflect a product's characteristics with the help of the paper they choose in order to convey a feeling associated with the product.
Munken Rough papers, with the market's roughest surface, should be considered in view of this. Where designers were previously recommended to use wood-containing paper to find extremely rough surfaces, Arctic Paper now wants to introduce a woodfree design paper with a unique feeling – easier to print on and give a finishing treatment, resulting in a more complete result.

A feeling of depth and authenticity
Helena Åkesson Liedberg is a graphic designer, illustrator and stylist at her own company, Bokform, in Sweden. In her studio, around 40 books have taken form over the last few years; the latest in the series is called Rimmat fläsk and is a collection of illustrated limericks, which her husband wrote during his final years. The book was printed on Munken Lynx and was a major success that quickly sold out. Helena is looking forward to using the new Munken Rough quality papers.

“Sometimes it is somewhat of a pedagogical assignment to convince publishers to invest in a thicker, uncoated paper. I do a lot of cookbooks and with those, the paper must be in harmony with the feeling in the book, you should be able to get a feeling for the good taste through the paper. Today, there is a lot of talk about locally produced and high-quality raw materials and you want a paper that gives a feeling of depth and authenticity,” says Helena Åkesson Liedberg.
She thinks that it's excellent that Munken is also launching bulkier paper in its design range.

“I am really enticed by the new quality papers. Bulkier paper is becoming more popular, it has a thickness and a feeling that coated papers lack. It also gives a totally different experience to, for example, colour plates,” she says.

Easier to get a “fibre-feeling” without printing problems
Eva-Lena Petersson is product manager for Munken at Arctic Paper. She has noticed that many companies are choosing various qualities of uncoated paper for their advertising products.
“For example, it is very common for clothing and textiles. Cloth has its own structure and is well-adapted to paper with more structure. Today, designers are working a lot with the combination of paper surfaces and the graphic design. Now, when we are launching these three, new Munken Rough papers, we hope that designers will be just as pleased as we are with them and their expressive possibilities!”
“Printing characteristics and image reproduction were the most essential factors when the new quality papers were being developed,” confirms Eva-Lena Petersson. Now that this type of paper is available as a design quality paper it will also be easier for customers to get access to it, for example, via paper merchants. ”

Rough Roads – a suitable campaign theme
In line with the ambition to allow products to express harmony, a campaign is being built-up around the new Munken Rough qualities with the help of artistic close-ups on different tarmac roads. The photos were taken by the Swedish photographer, Jens Andersson. The campaign theme, Rough Roads, is in line with the unique rough feeling in the three papers.
Direct mailing is being sent to 45,000 creators, printers and publishers throughout Europe. The mail-out gives the opportunity to order a box with 15 art prints with Jens' photos printed on all six Munken Design paper qualities.

“Once you have seen the photographs, you will never look at roads in the same way again,” says Eva-Lena Petersson.

Samples and dummies of the entire Munken Design Range are available from Dummyshop, www.arcticpaper.com/Dummyshop

Fact s - Munken Design Range:
The Munken Design Range comes in six different variations; in three shades and with two surfaces. Munken's new, rough surfaces have the best possible printability and colour reproduction and have even more of a paper feeling and are bulkier than any other design paper. They are available as FSC and PEFC certified.
• Products with a rough surface – Munken Polar Rough, Munken Lynx Rough and Munken Pure Rough.
• Products with a smooth surface – Munken Polar, Munken Lynx and Munken Pure.
• Shades – crisp white, natural white and cream shade.
• Grammages of Munken ROugh – 90, 100, 120, 150, 170 and 300 g/m2
• Bulk – 1.4
• Roughness– 550 (Bendtsen, ml/min))