The third edition of Munken's popular notebooks is coming. The three new motifs all come from the Rough Roads campaign's extreme close-ups of road surfaces. The notebooks are for sale in the Munken Shop on Arctic Paper's website.

When the new Munken Rough paper qualities were introduced almost a year ago, this was done against the background of a strong demand for a paper that combined a natural paper-feeling with a coarser surface, mainly from designers and publishers. That the effort was perfectly timed is illustrated by the strongly increasing sales for Munken's design paper.

Colourful and artistic
Now the exclusive notebooks from Munken are coming out in a third edition. Where the previous editions have paid homage to the paper's origin by playing with the design you find "just around the corner" at the paper mill in Munkedal, they have now chosen to use several of the motifs from the attention-getting Rough Roads campaign – extreme close-ups of roads and streets.  

- We are continuing with Design is in our nature as our visually, exciting theme," says Annika Andréasson, project manager at Arctic Paper.
 
- "The new Munken Rough paper qualities have been extremely well-received on the market and we already have loads of references where the result has been very successful. Even the campaign photos from the launch of Munken Rough are a success. Many people ask for them and want to use them as posters or some other decoration. Since our notebooks are also products that many people are asking for, it is both fun and totally right to be able to do this combination," says Annika Andréasson.

Both the new and older versions of the notebooks are for sale in the Munken Shop. The price is 8 Euro excluding freight and the link is www.arcticpaper.com/munkenshop

The inserts in the new notebooks are Munken Polar Rough, Munken Lynx Rough and Munken Pure Rough, 120 gram per square metre.

For more information please contact:

Annika Andréasson, project manager at Arctic Paper, tel. +46 (0) 31-63 17 31