A product that is still standing strong after decades is not only unusual, it's unique. This is how it is with G-Print, bond paper from Grycksbo in Dalarna. Created with quality as its hallmark, G-Print has measured up since 1975 and is still just as successful and usable today. G-Print is now launching a wonderful campaign with a taste of the 1970s. Food and punk rock are some of the 1970s phenomena that are being resurrected.

At the same time, a totally new bond paper was released in Dalarna - G-Print – unbeatable for certain usage areas and, as would become evident, impossible to copy.

Often the obvious choice
G-Print is a white, coated bond paper that provides perfect readability in combination with fine image reproduction. This, together with a high and consistent level of technical quality makes the paper appreciated by printers throughout Europe.

G-Print's advantages are especially apparent in five usage areas. The paper is often the obvious choice for magazines, maps, posters, illustrated books and direct advertising. A box with these applications test-printed on G-Print are fundamental elements in the new campaign. Paper lovers with a feel for 1970s nostalgia can browse the magazine "Lifestyle" with samples of that period's fashion, movies and music, food and technology – mixed with newer elements and printed on a paper that has stood the test of time.

In-house developed unique surface
The unique technology for the coating of the paper, so-called contour coating, was developed early at Grycksbo and is one of the secrets behind the paper's success. With G-Print you avoid all traces of mottling. Rigidity, strength and stability also give the paper excellent printability which makes it economical. Other advantages include a smooth and low-reflective surface, high density and great durability for post-processing such as folding and binding.

Dorotea Gawek, manager of the G-Print campaign within Arctic Paper, emphasises that G-Print's brand promise is not an exaggeration:

- "The paper is actually impossible to copy. It is in a league of its own, which explains why it has lasted so long without major changes and is still a quality paper for the future," says Dorotea Gawek.

In a customer survey, recently carried out by the survey company, Opticom, the positive image of G-Print was confirmed by customers from eleven European countries. The quality level is stated as extremely high - exceptional printability and readability are some of the recurring comments.

The new, yet old G-Print campaign, will be launched in mid-February in a campaign aimed at printers and publishers in 25 countries throughout Europe. During the spring, new Swatch books with G-Print and G-Print Smooth qualities will be available.

For more information please contact:

Dorotea Gawek, Project Manager, Interactive Marketing, Arctic Paper, tel. +46 (0) 31-63 17 21