| All these days – with the new Munken Agenda! |
 |
|
|
In the 2011 Munken Agenda we twist time around. Arctic Paper's popular calendar diary is getting a new look that provides an even better overview of time. At the same time it provides space for beautiful colour photos printed on all six of Munken's design papers; simple reminders of what a paper selection can convey in form and design concept for a product.
Just like last year, Munken Agenda is bound using French wire binding, which is both attractive and exclusive. It is especially well-adapted for a calendar diary, which is attractive and is flat when it lies open. With Munken Agenda – released the week of October 4 – you get stylised design on the desk, an overview and a detailed view at the same time.
This year's message is the environment
The values are very much in line with Munken's profile. Being in harmony with nature and in balance with the environment are important guidelines when Munken's paper selection is developed and is important for all manufacturing at Arctic Paper Munkedals, where the deep forests, the Örekil river and Gullmars fjord, are the closest neighbours to the plant.
Images and interactivity
One new element is the image of the month. Munken Agenda is being printed this year on all of Munken's six design quality papers, and includes an image of the month in colour, which shows the paper's inherent possibilities. The images are from the Rough Roads collection, a unique collection of close-ups of road surfaces taken by Swedish photographer, Jens Andersson. A measure of interactivity is also being added to Munken Agenda this year.
- Every month there is a reference to the Internet where you can participate in competitions to win fine prizes, download exciting images or get access to unique experiences and materials in other ways. "We hope that many people will take the chance to communicate with us via the Agenda and the Internet," says Katarzyna de Paula, Market Communication Manager within Arctic Paper.
|
 |
|
|
|
|
|
Campaign start in October
The campaign for Munken Agenda will start the week of October 4. At that time, 45,000 Munken fans will get an invitation to order the new calendar diary, and have a better opportunity to keep track of major and minor events in their everyday lives for the new year. The Agenda can also be purchased from Munken Shop, www.arcticpaper.com/munkenshop as of November 1. For people who want to have a reminder about time longer than one year away there is also a screensaver that can be downloaded – which is synchronised with the computer's clock and can be used in the foreseeable future!
The new Munken year can begin!
"All those days that came and went – little did I know that they were life." Stig Johansson, Swedish aphorist
For more information please contact:
Katarzyna De Paula, Market Communication Manager, Arctic Paper, tel +46 (0) 31-63 17 24
About Arctic Paper:
Arctic Paper manufactures and markets high-quality graphic paper. The company is listed on the Warsaw Stock Exchange and is one of the leading European companies in its product area. Manufacturing is carried out in Sweden at the paper plants, Arctic Paper Munkedal and Arctic Paper Grycksbo, in Poland at Arctic Paper Kostrzyn and in Germany at Arctic Paper Mochenwangen and more than 800,000 tons of paper are manufactured annually.
The Group's product portfolio consists of the brands Amber, Arctic, G-Print, Munken, Pamo and L-Print. The products are primarily used for design and book paper. Arctic Paper has 1,650 employees and sales offices in 15 countries around Europe.
About Munken and the Munken Design Range
"Teasing the senses – pleasing nature" is the motto for Munken's large selection of paper; high-quality, uncoated fine paper. All Munken papers are environmentally adapted and ideal for companies that want to make a genuine and natural impression via their printed products.
All of Munken's standard products are available with FSC and PEFC certification (Forest Stewardship Council and Programme for the Endorsement of Forest Certification).
The Munken Design Range consists of the paper qualities Munken Polar Rough, Munken Polar, Munken Lynx Rough, Munken Lynx, Munken Pure Rough and Munken Pure. There are three different shades and also two surfaces; a "smooth" and a "rough" version. What is unique for Munken' design paper is the high bulk. And naturally, all qualities are available in a series of different paper weights.
In addition, the Munken range is available as uncoated book paper in an additional six unique qualities.
An image of the Agenda is available in our photo database. Please click here if you would like to download an image in high resolution.
|
|