Pressroom




08/11/2006
Arctic Paper and PaperlinX agree on a new collaboration.

Arctic Paper UK has seen a growing demand of the company’s products which has led to the need of refining the distribution strategy in the UK. This means that the design papers within the uncoated Munken range and the Arctic sheets coated range are added to the Amber range of uncoated papers available through PaperlinX companies in the UK. The collaboration is a natural step in Arctic Paper’s strategy to increase the service towards end users in a growing segment. For PaperlinX it is a welcome step of enlarging its portfolio of distinctive high quality products.

Howard Smith Paper Group, a PaperlinX company, will focus on sales and distribution of the Munken design grades, i.e. Munken Lynx, Munken Pure and Munken Polar, and the coated range of Arctic sheets. The Paper Company, also part of the PaperlinX group, will continue to sell and distribute the Amber range of uncoated papers.

Arctic Paper UK will remain selling direct to customers in the publishing segment. This will also include the wide FSC certified book paper range of Munken Premium, Munken Print, and Munken Pocket.  Munken publishing grades will also remain available via a selected number of publishing merchants including the PaperlinX company, Precision.

“PaperlinX and Arctic Paper have the same objectives of strengthening the brands of Munken, Arctic and Amber and also to become more efficient in the sales and distribution chain. I have no doubts that PaperlinX is the right group to partner with in order to achieve this”, said Hans Karlander, Sales and Marketing Director at Arctic Paper AB.



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